Hacking Millennial and Gen Z Tastes with Eve Turow-Paul

Wednesday, July 15 2:00 PM - 5:00 PM CT

Event Information

Title: Hacking Millennial and Gen Z Tastes with Eve Turow-Paul

Type: Featured Session

Description: How do you address generational differences and demands in the shifting consumer base? Join us for an exciting, virtual product development hackathon informed by the work of Eve Turow-Paul, the author of A Taste of Generation Yum and the go-to expert on the high-value realm of millennials and food..

About Eve Turow-Paul

Eve Turow-Paul is a globally-recognized writer and thoughtleader on youth culture and the food system. With her unique blend of investigative reporting, analysis of academic research and lifestyle markets, Turow-Paul identifies the wants and needs that explain today’s hottest trends. Turow-Paul utilizes her decade of empirical research to advise Fortune 500 companies, start-ups and independent entrepreneurs on how to connect with and better serve people in the Digital Age. She is a Forbes contributor and the author of A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future of Food. Her writing on food trends and human behavior has appeared in a number of publications including The Chicago Tribune, Plate, The Village Voice, on The Atlantic, Refinery29, Huffington Post and more. Recently, she was prominently featured in the documentary film WASTED! The Story of Food Waste, which premiered at Tribeca Film Festival. Turow-Paul’s second book, Hungry, is due out June 2020.